10 Reasons why You need a Multilingual Website

by Alex on April 11, 2011

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.

The multilingual website will continue to become a necessity for businesses and organisations as the process of internationalization unfolds.

Here are 10 good reasons why you need a multilingual website today rather than later:

Shift Away from English Internet Users

The internet began as an English speaker’s invention and as a result was dominated by English speaking users and sites. However, times are changing. With the growing numbers of people buying PC’s and internet access available from Nigeria to New Zealand, English speakers will soon be in the minority when it comes to internet use.

Results of research carried out by Nielsen-Netratings in March 2005 described foreign internet markets as “low hanging fruit,” i.e. if you have the will and foresight there are massive revenues to be found for relatively little effort. The results showed that internet use in the traditional strong holds of the USA, Germany, the UK and Sweden is flat lining. On the other hand countries such as France, Hong Kong, Italy and Japan are seeing substantial growth in internet usage.

As Kaizad Gotla, senior analyst at Nielsen-Netratings states, “The easiest opportunities are in countries where internet usage patterns and user/site relationships are less established. Acquiring users in markets that are currently in their growth stages will lead to a loyal user base that will pay dividends for internet companies in the future.”

Cost Effective Marketing Tool

Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.

A multilingual website in the grand scheme of things is probably one of the most cost effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.

New Customers

Ultimately what a multilingual website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.

Sales

With every language added to a website there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.

Customer-Centric

A multilingual website demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.

Trust

For many cultures there is an issue of trust when it comes to buying over the internet, especially if they feel it is in a language they are not fully proficient in. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.

Culturally Sensitive

A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a ‘cultural comfort zone’ due to their being able to navigate, understand and interact with the website.

Beat Competitors

To get the competitive advantage in today’s environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors – if they have multilingual websites then why don’t you? If they don’t, then why not lead the marketplace and establish your company or brand abroad before they do.

Shows International Nature

Image is everything. A multilingual website demonstrates you think, work and deal internationally.

Search Engines

Search engines lead people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engines. Home grown search engines are emerging and they are proving successful because they work in native languages and are focused on the habits and needs of their users. Such search engines are a key to tapping those markets and unless they have access to a particular language through your multilingual website then you will not be found.

In addition, many of the key search engines, especially Google, are developing the capacity to run searches in foreign languages. Having pages of your site available in those languages ensures maximum potential for your site being picked up in searches.

Conclusion

Business continually sees shifts and changes. At present the multilingual website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle down effect will naturally occur and the multilingual website will become part and parcel of an internet presence. Whether people chose to invest now or later is the only choice they have. Tektra Systems are able to produce functional and optimised multilingual websites – our latest example being for a leading romanian translation services company

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Why blog your business?

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by Alex on June 11, 2009

Even though there are a host of marketing tools available today to promote your business on the Internet, some people are still unaware of the advantages that you get when you add a blog to your website.  First and foremost you need to remember an established blog with regular posts that are updated regularly draws the attention of search engines like Google and therefore increases the traffic that you get to your website and by proxy the sales that you can enjoy.

A Few Hours A Week

Remember that contrary to some opinions, blogs do not take a lot of time to update or maintain.  For just a few hours a week, you can have a blog that draws traffic to your website.

Here are a few good reasons why you should take the plunge.

One of the best reasons to get a blog for your website is an increase in rankings that you will enjoy.  Remember that the more new content you add to your site, the more of an authority you become and more attention you draw from the search engine crawlers.

Remember that the best blog that you can write will have your target phrases in mind and should use long tail keywords that are geographically targeted. These are some of the best for drawing attention to your specific good or service.

You should write your blog posts with these targeted phrases in mind, and by linking to other posts within the site, you increase the relevance that the search engines will notice.

Blogs are fantastic for increasing traffic.  Beyond the increased rankings that you can expect with good content, if you write well your blog will gain popularity and repeat visitors and word-of-mouth will spread about whatever it is you are trying to advertise.

WordPress

One of the other advantages to blogging is the fact that you can gain credibility.  By writing consistently and well on your industry you can position yourself as an expert in the field and that means people will be more than likely to utilize your services. By writing well you can inspire trust in your visitors that will ultimately turn them into conversions. A well written blog will draw links to your site that will also increase business. Most of the experts agree that the best platform to use to start a blog is WordPress at least in part because it has unlimited plug-ins.

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Plesk Hosting Setup – A Quick Guide Part 1

June 9, 2009
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Plesk has an unfortunate habit of inserting unwanted info (icons for features that are optional extras) and adverts for products that the end user won’t want to know about. It also allows customers to access certain features that are best disabled right from the start.

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Linux or Windows Hosting

January 22, 2009

In the end, if you do everything just right, a Linux hosted web site and a Windows hosted web site will function relatively equally, and both should keep you happy… Based on our experience the windows hosting account will generally be slightly higher in cost

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Geotargeting for wordpress

January 20, 2009

Just to let you know that I am nearly there with a pretty cool method of geotargeting ads in your wordpress blog down as far as city level if required… Am going to write up fully and publish soon. Apologies for the dely in this, am perfecting the method – looking cool! Technorati Tags: blog, […]

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Host your Blog

January 6, 2009

Allow people to subscribe to your Blog via RSS, so they can be alerted when your blog is updated, this will send them directly back to your website. Easy to Update Once your blog is installed you can manage everything from an intuitive admin control panel

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Quick Dreamweaver CS4 Review

December 19, 2008

Dreamweaver CS4 finally feels like part of the Creative Suite. The revamped interface now shares the look and feel of Photoshop, Flash, and Illustrator. In addition, support for Photoshop Smart Objects streamlines the preparation and editing of graphic assets for your websites. Web professionals, who have often looked down on the WYSIWYG orientation of Dreamweaver, […]

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SEO Patience

December 19, 2008

SEO is not based on how sophisticated your site is programmed and presented. It has to establish itself as a reliable source and answer to most queries done online. Patience is needed as well as you have to wait for indirect ways to which your site will mature itself. Some turn to content generation and use of keywords which can speed up the process. But it does not come easy.

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Dreamweaver

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Adobe Dreamweaver is a very powerful and feature-rich program. While Dreamweaver is generally very well thought-out and easy to use, simply because there are so many capabilities in the program, it can take some time to learn how to get the most from it.

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SEO – An overview

December 19, 2008

Normally a decent search engine strategy takes up to a year to work although it might also work with minimal effort for a long time although it might not perform well in the beginning. If the site does not provide the visitors with what they want then it might never perform at all.

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