Weekly SEO News

SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Here is our weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

How to check your web pages for duplicate content (and improve your rankings at the same time)

April 25th, 2017

Duplicate content is an issue for many webmasters. Although there is no penalty for having duplicate content on your website, Google's ranking algorithms filter duplicate content so that it can look like a penalty. Find out how to avoid duplicat content on your website.

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How the loading time of your web pages affects your search engine rankings (and your bottom line)

April 18th, 2017

Google likes fast web pages. According to Google's John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google's ranking algorithm. This article explains how to check the loading time of your web pages.

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New in SEOprofiler: how does your website look on different devices?

April 11th, 2017

If you do not know how your website looks on different devices, some customers might get an ugly website. That's not good for your business. For that reason, you should check your website to make sure that your website visitors get the correct design. Fortunately, there's an easy way to test your website without buying multiple devices.

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How to use the new Website Audit tool in SEOprofiler

April 4th, 2017

The new Website Audit tool in SEOprofiler offers many powerful features that will help you to get better rankings for your web pages on Google and other search engines. Here's how to use it.

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How to use structured data and other technologies to improve the display of your web pages in the search results

March 28th, 2017

Structured data markup and other technologies can help you to get prettier listings on Google's search results pages. For example, pages that contain structured data markup for recipes look like this on Google. SEOprofiler offers many tools that help you with structured data markup and other technologies.

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Google prefers HTTPS sites - Are your site security settings correct?

March 21st, 2017

Some time ago, Google announced that they planned to use HTTPS as a ranking signal. Later, Google said they they started indexing HTTPS pages by default. Checking the security settings of your website is easy if you have a SEOprofiler account. Among many other important things, the Website Audit tool in SEOprofiler also checks the security settings of your server. You get a detailed check of the security settings of your website, as well as tips on how to improve these settings.

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How does a mobile crawl of your website look like?

March 14th, 2017

Google has been very clear: mobile pages are going to be more important than the desktop versions of your web pages. In the near future, Google's index will be a mobile-first index. Are your pages ready for Google's new index? How doe your web pages look like when they are crawled by a mobile bot?

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The great ranking mystery: why your pages don’t rank although everything seems to be okay

March 7th, 2017

You have a great website, it has a great design, it has great content, it contains all of the important keywords, the usability is fine... but: the website does not have good rankings on search engines. Many webmasters experience this problem. Fortunately, there is a way to solve seemingly inexplicable ranking problems.

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New in SEOprofiler: the very best SEO website audit tool that you can get

February 28th, 2017

Based on your feedback, and on our long experience as search engine optimization tool developers, we have created a brand new Website Audit tool that will help you to improve your web pages quickly and easily. The new version has been rewritten from scratch. It offers many new features and improvements that enable you to work even more efficiently than before.

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How to get on Google's first page by following four rules

February 21st, 2017

A page one listing in Google's search results for the right keyword can lead to a lot of visitors and a lot of sales. That's why so many people want to be on Google's first result page. There are four simple rules that will help you to get your website on Google's first result page. These four rules even work with Google's new machine learning algorithm.

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These five things are the key to high rankings on Google

February 14th, 2017

Getting listed on Google's first results page can be very difficult. What exactly will help you to get the results that you want? There are five things that will always help you to get much better rankings than before.

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Eight things you can do to avoid website vandalism

February 7th, 2017

If your web pages contain spam, Google might penalize your website and your rankings might drop. In addition, you won't make a good impression on your website visitors if your web pages contain spam. Read this article to learn how to avoid this.

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Fewer visitors, more sales. Here's how to do it

January 31st, 2017

Search engine optimization is not about getting as much traffic as possible. It's about getting the right kind of website traffic. Sometimes, less traffic can be better.

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Google: how to optimize the crawl budget of your website

January 24th, 2017

In Google's official webmaster blog, Google's Gary Illyes wrote about crawl budgets and how they affect your website. Prioritizing the pages that should be indexed can help you to get high rankings for your more important pages. Two factors influence the crawl budget of a website.

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New Google patent: how search engines see entities and what you have to do about it

January 17th, 2017

Recently, Google was granted a patent with the name "Question answering using entity references in unstructured data". The patent is long and full of technical lingo but if offers some insights into how Google finds relevant information on your web pages.

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